Bros Ride Bikes: Who is the KING of Crit?
Betting Big at the Major Motion Crit: The Showdown with Justin Williams
The Bros Ride Bikes crew showed up big at the Major Motion King & Queen of Crit, laying down a bold bet with none other than Justin Williams. The deal? If Jack and Eli could outrun Justin, he'd be rocking a Bros Ride Bikes jersey at Montrose. With Legion and Blazers controlling the field and speeds averaging over 29 mph, the pressure was on. Their plan: break away early and leave Justin behind. But after missing a crucial breakaway and Eli suffering a flat, the odds weren’t looking great. Despite the setback, Eli managed to jump back in, and the race came down to a wild field sprint—exactly what BRB wanted to avoid.When the final lap hit, the intensity peaked. Eli tried to follow Jack’s wheel, but a tactical misread forced him inside, causing him to get boxed in. The race ended with Noah Mando taking the win, and Justin edging out the Bros in the sprint. No BRB jersey for Justin this time. Post-race, Justin dished out the punishment: a public post from Jack’s personal account declaring Justin as “my favorite sprinter in the whole world”—crown emoji and all. Even though they didn’t snag the win, the vibes were top-tier, and the crew’s eyes are now set on Voss in two weeks. Another bet with Justin next year? You know it—Bros Ride Bikes.
Bros Ride Bikes: Who is the KING of Crit?
Betting Big at the Major Motion Crit: The Showdown with Justin Williams
The Bros Ride Bikes crew showed up big at the Major Motion King & Queen of Crit, laying down a bold bet with none other than Justin Williams. The deal? If Jack and Eli could outrun Justin, he'd be rocking a Bros Ride Bikes jersey at Montrose. With Legion and Blazers controlling the field and speeds averaging over 29 mph, the pressure was on. Their plan: break away early and leave Justin behind. But after missing a crucial breakaway and Eli suffering a flat, the odds weren’t looking great. Despite the setback, Eli managed to jump back in, and the race came down to a wild field sprint—exactly what BRB wanted to avoid.When the final lap hit, the intensity peaked. Eli tried to follow Jack’s wheel, but a tactical misread forced him inside, causing him to get boxed in. The race ended with Noah Mando taking the win, and Justin edging out the Bros in the sprint. No BRB jersey for Justin this time. Post-race, Justin dished out the punishment: a public post from Jack’s personal account declaring Justin as “my favorite sprinter in the whole world”—crown emoji and all. Even though they didn’t snag the win, the vibes were top-tier, and the crew’s eyes are now set on Voss in two weeks. Another bet with Justin next year? You know it—Bros Ride Bikes.
Collections
Nova: CORE
Shells:
Polar White
Hex Structure:
White
Nova: SIGNATURE
Designs:
Hi-Vis
Nova: CSTM
Collections
Nova: CORE
Shells:
Polar White
Hex Structure:
White
Nova: SIGNATURE
Designs:
Hi-Vis
Nova: CSTM
Precision 3D Printing, Custom-Fit for Superior Performance, & Designed by You | Boasting a Virginia Tech Five Star Safety Rating and our new Hex Honeycomb Structure 2™, the Nova helmet marks the next level of safety where custom design meets superior protection.Additionally, our Color Exploration Program™ allows you to create your signature aesthetic, making every helmet unique. Custom in as little as two weeks.