MEET OUR ATHLETES
A community of champions, creators, and rising stars—each driven by passion, ambition, and the pursuit of excellence. Discover how they’re pushing limits and inspiring the next generation of riders.
MEET OUR ATHLETES
A community of champions, creators, and rising stars—each driven by passion, ambition, and the pursuit of excellence. Discover how they’re pushing limits and inspiring the next generation of riders.
TED KING
Professional World Tour bike racer turned professional bike… rider, Ted King is now an ambassador for the general sport of cycling. He’s eager to put more peoples’ butts on bikes, which takes the form of dabbling in gravel, coaching, hosting events such as King Challenge, consulting on a number of organizations and other events, and just trying to perpetuate the excitement for the sport of cycling.
TED KING
Professional World Tour bike racer turned professional bike… rider, Ted King is now an ambassador for the general sport of cycling. He’s eager to put more peoples’ butts on bikes, which takes the form of dabbling in gravel, coaching, hosting events such as King Challenge, consulting on a number of organizations and other events, and just trying to perpetuate the excitement for the sport of cycling.
LAURA KING
Laura King is a professional cyclist, event organizer, and advocate for women's participation in cycling. Based in Vermont, she co-founded Rooted Vermont, a gravel race focused on building community and encouraging growth in the sport. With over a decade of experience in the cycling industry, Laura shares her journey as a mother and athlete, inspiring others through her dedication to balancing family life, racing, and promoting cycling initiatives.
LAURA KING
Laura King is a professional cyclist, event organizer, and advocate for women's participation in cycling. Based in Vermont, she co-founded Rooted Vermont, a gravel race focused on building community and encouraging growth in the sport. With over a decade of experience in the cycling industry, Laura shares her journey as a mother and athlete, inspiring others through her dedication to balancing family life, racing, and promoting cycling initiatives.
ALEX HOWES
Alex Howes is a seasoned American cyclist known for his versatility and dedication to the sport. A former U.S. National Road Race Champion, he has competed in multiple World Championships and Grand Tours, including the Tour de France. Now focusing on gravel and mountain bike racing, Alex continues to push his limits in events like Unbound Gravel and the Tour Divide while sharing his experience as a coach and mentor in the cycling community.
ALEX HOWES
Alex Howes is a seasoned American cyclist known for his versatility and dedication to the sport. A former U.S. National Road Race Champion, he has competed in multiple World Championships and Grand Tours, including the Tour de France. Now focusing on gravel and mountain bike racing, Alex continues to push his limits in events like Unbound Gravel and the Tour Divide while sharing his experience as a coach and mentor in the cycling community.
TYLER PIERCE
Tyler Pearce, known as The Vegan Cyclist, is a passionate endurance athlete whose cycling career is defined by resilience, determination, and a relentless drive to push physical and mental boundaries. Beyond racing, Tyler is known for his authentic storytelling, capturing the raw emotions, challenges, and triumphs that come with ultra-distance cycling. His honest approach and deep love for the sport inspire others to embrace their own journeys, balancing competitive ambition with family values and a plant-based lifestyle.
TYLER PIERCE
Tyler Pearce, known as The Vegan Cyclist, is a passionate endurance athlete whose cycling career is defined by resilience, determination, and a relentless drive to push physical and mental boundaries. Beyond racing, Tyler is known for his authentic storytelling, capturing the raw emotions, challenges, and triumphs that come with ultra-distance cycling. His honest approach and deep love for the sport inspire others to embrace their own journeys, balancing competitive ambition with family values and a plant-based lifestyle.
BROS RIDE BIKES
Jack and Eli Watson, the brothers behind Bros Ride Bikes, are rising stars in cycling with impressive achievements and ambitious goals for 2025. Jack (16) has represented Team USA and won multiple state championships, while Eli (14) is the 2023 National Criterium Champion and the youngest finisher of the Belgian Waffle Ride San Diego. Together, they aim to push their competitive careers further while inspiring young riders and promoting diversity in the sport.
BROS RIDE BIKES
Jack and Eli Watson, the brothers behind Bros Ride Bikes, are rising stars in cycling with impressive achievements and ambitious goals for 2025. Jack (16) has represented Team USA and won multiple state championships, while Eli (14) is the 2023 National Criterium Champion and the youngest finisher of the Belgian Waffle Ride San Diego. Together, they aim to push their competitive careers further while inspiring young riders and promoting diversity in the sport.
ETHAN JOHNSON
Ethan Johnson, known as @ej_trains on Instagram, is a driven cyclist and content creator focused on advancing his competitive racing career. With a strong commitment to training and performance, Ethan shares his journey through engaging content that highlights the dedication and determination required in the sport. His passion for cycling and relentless pursuit of growth continue to inspire riders within the cycling community.
ETHAN JOHNSON
Ethan Johnson, known as @ej_trains on Instagram, is a driven cyclist and content creator focused on advancing his competitive racing career. With a strong commitment to training and performance, Ethan shares his journey through engaging content that highlights the dedication and determination required in the sport. His passion for cycling and relentless pursuit of growth continue to inspire riders within the cycling community.
CHELSEA BOLTON
Chelsea Bolton is a professional gravel cyclist based in Utah, known for her dedication to off-road racing and her commitment to inspiring others. Beyond her athletic pursuits, Chelsea is an advocate for mental health awareness, openly discussing her experiences with adult ADHD and sharing strategies to maintain focus and balance. Through her engaging social media presence, she encourages her followers to pursue their passions and embrace the journey of personal growth.
CHELSEA BOLTON
Chelsea Bolton is a professional gravel cyclist based in Utah, known for her dedication to off-road racing and her commitment to inspiring others. Beyond her athletic pursuits, Chelsea is an advocate for mental health awareness, openly discussing her experiences with adult ADHD and sharing strategies to maintain focus and balance. Through her engaging social media presence, she encourages her followers to pursue their passions and embrace the journey of personal growth.
NATHAN SPRATT
Nathan Spratt is a competitive gravel and mountain bike racer known for his analytical approach and dedication to the sport. Based in Utah, Nathan balances his career as a research and development engineer with an impressive cycling resume, including a first-place finish at the 2022 Tour of the Gila Cat 1 General Classification and second at the LOTOJA Classic. Selected for the 2024 LifeTime Grand Prix series, he competes among the top gravel racers while actively supporting the cycling community through mentorship and advocacy.
NATHAN SPRATT
Nathan Spratt is a competitive gravel and mountain bike racer known for his analytical approach and dedication to the sport. Based in Utah, Nathan balances his career as a research and development engineer with an impressive cycling resume, including a first-place finish at the 2022 Tour of the Gila Cat 1 General Classification and second at the LOTOJA Classic. Selected for the 2024 LifeTime Grand Prix series, he competes among the top gravel racers while actively supporting the cycling community through mentorship and advocacy.
MARC SPRATT
Marc Spratt is a competitive gravel cyclist known for his endurance, consistency, and strategic approach to racing. With multiple podium finishes at the grueling 192-mile LOTOJA Classic, Marc has established himself as a strong contender in long-distance events. His dedication to the sport is evident through his disciplined training and focus on pushing performance boundaries, making him a respected figure in the gravel cycling community.
MARC SPRATT
Marc Spratt is a competitive gravel cyclist known for his endurance, consistency, and strategic approach to racing. With multiple podium finishes at the grueling 192-mile LOTOJA Classic, Marc has established himself as a strong contender in long-distance events. His dedication to the sport is evident through his disciplined training and focus on pushing performance boundaries, making him a respected figure in the gravel cycling community.
TJ EISENHART
TJ Eisenhart is an American professional cyclist and artist known for his vibrant personality and unique approach to the sport. A former USA U23 Time Trial National Champion, he raced in Europe before shifting his focus to gravel racing and creative pursuits. Beyond cycling, TJ expresses his passion through art, using his work to spread joy, balance, and positivity in both sport and life.
TJ EISENHART
TJ Eisenhart is an American professional cyclist and artist known for his vibrant personality and unique approach to the sport. A former USA U23 Time Trial National Champion, he raced in Europe before shifting his focus to gravel racing and creative pursuits. Beyond cycling, TJ expresses his passion through art, using his work to spread joy, balance, and positivity in both sport and life.
Collections
Nova: CORE
Shells:
Polar White
Hex Structure:
White
Nova: SIGNATURE
Designs:
Hi-Vis
Nova: CSTM
Collections
Nova: CORE
Shells:
Polar White
Hex Structure:
White
Nova: SIGNATURE
Designs:
Hi-Vis
Nova: CSTM
Precision 3D Printing, Custom-Fit for Superior Performance, & Designed by You | Boasting a Virginia Tech Five Star Safety Rating and our new Hex Honeycomb Structure 2™, the Nova helmet marks the next level of safety where custom design meets superior protection.Additionally, our Color Exploration Program™ allows you to create your signature aesthetic, making every helmet unique. Custom in as little as two weeks.